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Creating a Brand
A brand everybody recognises and even falls in love with
Everybody wants a brand that makes people feel happy, generates a smile, gives the team a warm feeling and energy, and intrigues customers to find out more.
Your brand is distinctive, it is your silent promise, your ‘call-to-action,’ it’s what will remain once you’re gone and what people think of you when you’re not in the room. You want a brand that makes people love what you do and want to come back to you — over and over again.
The Liquid Graphic Design Team love creating brands with our customers.
We understand that great brands are about people, that they are built from the inside-out, that they may be emotive or rational, formal or fun, but first and foremost have a purpose that sustains their very existence. We know that they must first serve the business before they can serve anybody else.
We create brands with a mix of strategy and creativity together with exploration, direction and direction. We get to know the business, what makes the business, what is does great and how it can be brilliant. We work out who you need to bring closer and how to reach them. We then lovingly craft copy, images, graphics, stories and campaigns.
If you want to start the brand journey contact us and we’ll show you how.
Making the Most of Your Identity
Your mark is your identity and will be everywhere
There is no hiding your identity. Whether it is reading the company website, company stationary or signage — your identity leaves an indelible mark.
Does yours make people quietly curious to find out more, or does it make them want to run a mile? Is it a beautifully professional mark that you love to tell people about or something that is better off hidden away in the corner?
Your logo is the defining mark of your business, it will go everywhere with you. Whether your blogging, on social media, issuing press releases, launching a new product - your mark is always there.
The Liquid Graphic Design team create identities that tell a story. We make sure they represent what you do and who you are. We design them to work both digitally and for print, work big or small and to be flexible enough for all those areas in between.
If your identity looks tired, in need of some life or just no longer representative of who you are any more contact us to find out how we can help.
Infographics
Too much to say? Create an Infographic today
Have you ever seen a person so excited to tell you something that they are literally bursting to get it out? Unfortunately, most people in that state tend to rush, sweat and eventually hyperventilate. Plenty of enthusiasm, but sadly lacking coherence to make the desired impact.
Believe it or not, many companies present marketing/sales messages in a similar way — overwhelmed by facts, figures and the right-ness of their argument. They make an enthusiastic yet ultimately confusing argument.
We all know that greater persuasiveness comes from greater poise and information should be presented structurally, confidently, and with some flair.
Infographics are one of the most successful ways to present an argument. They can be engaging, informative, and brilliantly effective at presenting your case.
The Liquid Computing Graphic Design team create infographics by establishing what you are trying to say, going through every part of the argument, every fact, every figure in great detail. We then create a story; one that is interesting and builds a proper information structure with the most relevant information to support your business.
We finally publish your infographic in the most useful way for you; animated or still, digital or print, LinkedIn or Twitter.
If you have something complex that you are desperate to tell people about, contact us and we can help you say it with greater efficiency.
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Campaigns
Getting your mark, brand and message to your audience
Whether it is a product, service, or idea, there can be no more enjoyable exercise than launching a campaign to tell the world and striving to get lots of people bought in.
Digital campaign or print campaign, educating or selling, a big company or a small company — the benefits of a great campaign are there for all to see. In cold commercial terms, this means increased sales, more leads, more business but in softer more cuddly terms, great campaigns help to attract new people to the organisation, energise the base, and raise overall morale.
The Liquid Computing Graphic Design team love campaigns. We obsess about the messages, aligning them with the right audiences, getting creative with the content and then obsessive about the analysis.
If there is a campaign that you are thinking about launching and would like some help, don’t hesitate to contact us.
Getting to Know You
Establishing your DNA
Knowing the culture of a company, how it works, what makes it tick, what it does well, what it stands for, the message it wants customers to get and understand is extremely important to us.
To do something you must first become somebody. For companies operating in today’s modern commercial landscape, this is even more true. Defining your company’s culture could be the most prudent move you ever make as a leader.
The starting point of our relationship with our clients is to know who they are and the key values they deliver as a business.
From this we can go on to develop a marketing plan, which takes business goals - which might include growing market share, launching new products or services, or entering into new markets – and develop a strategic marketing plan to deliver against those goals. Once the plan is in place we can then deliver the plan.
The Liquid Graphic Design team we help companies discover their culture and create communications which become a part of their sales presentations, their induction manuals, the rational behind every brand communication.
We do this by getting to know the company, the culture, the successes, the people the behaviours — what makes you proud, what doesn’t and we then work closely with you to create communications that will underpin every part of the business.
If you’d like us to help you establish your culture, please don’t hesitate to contact us.